KALDEWEI, Ahlen, August 2021 – For the premium bathroom manufacturer, September 2021 will be the dawning of a new era and the launch of the new Superplan Zero shower surface. At the special edition of the Salone del Mobile, the Supersalone from 5-10 September, for the first time KALDEWEI will present its shower surface masterpiece made of recyclable steel enamel to an international audience. An artistic interpretation by Bryan Adams is also part of the unique production in Pavilion/Hall 2 (Stand O 19) and will be presented exclusively before the global campaign launch.
Salone del Mobile in September? That’s right, the pandemic made it necessary. Even now in September, actually the most beautiful month to be in northern Italy, the physical edition curated by the Milanese architect Stefano Boeri is still being celebrated in a careful way. Boeri and his team want to stage the trade fair like a small town to which end consumers will also have access for the first time Instead of the classically pompous exhibition stands, there will be elegant and, above all, sustainable product walls at the Supersalone.
A Perfect match is the thematic orientation of the Supersalone with a focus on sustainability and the circular economy, also reflecting the properties of steel-enamel, which is so central to KALDEWEI. The precious combination of steel and glass is 100 percent recyclable after a long life cycle. For example, visitors to the Supersalone can expect a Green Area at the East Gate. The trees there will be transplanted after the fair in the entire urban area of the northern Italian metropolis with the help of the Milan reforestation initiative Forestami.
At the KALDEWEI Supersalone stand in Pavilion/Hall 2 (Stand O 19) the focus will be on the latest product innovation from the family company – SUPERPLAN ZERO designed by Werner Aisslinger. The shower surface masterpiece made of sustainable steel enamel impresses with its absolute flatness, the detail-oriented restraint and the elegant lines. ZERO is a product name with a special background because KALDEWEI has designed this shower from a completely new perspective.
Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.